Should I expect cash sponsorship when starting out with a new sponsor?
Answered in: Sponsorship Seminars — Summit BundleThe Answer
No, expect to start with product-only deals. Cam Douglas shared that even world champion teams with big sponsors sometimes start with just four batteries and a decal. Getting upset about a product-only offer is a red flag to sponsors. The brands want to see a 'honeymoon period' where you prove your value before they invest more. Be willing to start at the ground floor and grow with the brand - this patience and willingness to prove yourself bodes well for long-term partnerships.
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Sponsorship Seminars — Summit Bundle
The June and July sponsorship seminars: why brands sponsor, SB&D and Toyota, using ChatGPT for sponsorship, and Boxo and Optima Batteries. 5 recordings, 5 hr 13 min.
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