What content should athletes post during the off-season to maintain sponsor relationships?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Athletes should show up consistently even when not racing by sharing what they're working on - whether race-related or personal. Behind-the-scenes content performs very well, including shop work, bike/car preparation, setup changes, and training. People follow athletes for the human aspect and want to know the person behind the helmet. Showing vulnerability and authenticity helps grow both followers and deeper relationships with existing fans. The goal is to go deep with followers rather than just wide.
Want the complete breakdown?
Get full access to 2022 MX Sponsorship Summit: Creating Value thru Social Media
2022 MX Sponsorship Summit: Creating Value thru Social Media
Session 4 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Creating Value Through Social Media — content calendars, planning and scheduling, the best times to post, what interactions are, and how algorithms put a dollar value on motocross sponsorships. With Megan Meyer (Creator, Driven By Social Academy), Rich Houseman (eCommerce Manager, Hookit), and Heath Cofran (Media & Company Communications, Alpinestars).
Related Questions
Ready to master sponsorships?
Get instant access to 2022 MX Sponsorship Summit: Creating Value thru Social Media and start implementing these strategies today.