What content should athletes post during the off-season to maintain sponsor relationships?
Answered in: Motocross Sponsorship Summit — Summit BundleThe Answer
Athletes should show up consistently even when not racing by sharing what they're working on - whether race-related or personal. Behind-the-scenes content performs very well, including shop work, bike/car preparation, setup changes, and training. People follow athletes for the human aspect and want to know the person behind the helmet. Showing vulnerability and authenticity helps grow both followers and deeper relationships with existing fans. The goal is to go deep with followers rather than just wide.
Want the complete breakdown?
Get full access to Motocross Sponsorship Summit — Summit Bundle
Motocross Sponsorship Summit — Summit Bundle
All five sessions of the Motocross Sponsorship Summit: why brands sponsor, agents and agencies, social media, decks and proposals, and getting into the media. 5 recordings, 4 hr 58 min.
Related Questions
Ready to master sponsorships?
Get instant access to Motocross Sponsorship Summit — Summit Bundle and start implementing these strategies today.