What content should athletes post during the off-season to maintain sponsor relationships?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Athletes should show up consistently even when not racing by sharing what they're working on - whether race-related or personal. Behind-the-scenes content performs very well, including shop work, bike/car preparation, setup changes, and training. People follow athletes for the human aspect and want to know the person behind the helmet. Showing vulnerability and authenticity helps grow both followers and deeper relationships with existing fans. The goal is to go deep with followers rather than just wide.
Want the complete breakdown?
Get full access to 2022 MX Sponsorship Summit: Creating Value thru Social Media
Video Course
2022 MX Sponsorship Summit: Creating Value thru Social Media
$5.00one-time
Related Questions
How do sponsors evaluate an athlete's social media value beyond just follower count?Can having the wrong type of social media content cost you a sponsorship even if you're winning races?Which social media platforms should motorsports athletes prioritize in 2022-2023?How often should athletes post on social media to maintain sponsor value?Do sponsors include specific social media posting requirements in their contracts?
Ready to master sponsorships?
Get instant access to 2022 MX Sponsorship Summit: Creating Value thru Social Media and start implementing these strategies today.