How can boosting social media posts help me attract sponsors?
Answered in: 2023 July Sponsorship Seminar full videoThe Answer
Megan Meyer doubled her Instagram following from 30,000 to over 60,000 in less than two months by boosting posts for as little as $10-25 each. The key is targeting specific audiences based on interests (automotive, motorsports magazines, mechanics) rather than letting the algorithm choose. Focus on content that gets high shares and saves, not just views - this indicates what your audience truly values. GoPro footage and behind-the-scenes content typically performs best. One $15 boosted post reached 753,000 people and got 1,800 shares, demonstrating the power of strategic small investments in reach.
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