How can athletes use trackable metrics and data to prove value to sponsors?

Athletes can create trackable activations like QR codes on hero cards that measure engagement - one driver distributed 1,500 hero cards with QR codes at two events compared to only 32 at an event without sponsorship. Providing data reports to sponsors showing who you're reaching and engagement metrics is valuable, especially since many sponsors haven't received this from racers before. Understanding your audience demographics and comparing them to target markets (e.g., 'only 10% of drag racing fans shop online vs 95% of LGBTQ people shop online') helps sponsors see specific value.