How can athletes use HookIt to improve their sponsorship prospects?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
HookIt provides a free profile that serves as a 'rolling resume' combining your race results, social media stats (interactions and followers), and commitment level into a single shareable link. Athletes can log practice sessions and events to improve their score, connect with brands offering exclusive deals (like 30% off GoPro products), and send the profile link to potential sponsors instead of static PDF resumes. The platform evaluates athletes based on commitment, performance, and reach - with engagement being more important than raw follower counts.
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Related Questions
How do sponsors evaluate an athlete's social media value beyond just follower count?Can having the wrong type of social media content cost you a sponsorship even if you're winning races?Which social media platforms should motorsports athletes prioritize in 2022-2023?How often should athletes post on social media to maintain sponsor value?Do sponsors include specific social media posting requirements in their contracts?
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