Why should athletes focus on building a strong Google search presence for sponsorship?

As one presenter stated, 'you are what they Google' - when potential sponsors or their marketing teams research you, they'll look at the first 10 search results for your name. You can influence what those results are by maintaining a website with regular blog posts. ChatGPT can help you create this content efficiently. Blog posts perform well for driving SEO and natural traffic, and having a strong Google presence complements your social media presence to create a complete professional image that sponsors expect to see.