What can athletes do beyond racing to add value to sponsors?

Joe Bowman from Slime shared that his best sponsored teams all had value beyond race results: one used Slime products in his work truck as a lumber salesman, another brought his Dakar bike to display at trade show booths. Athletes can help with product launches, appear at dealer meetings, represent brands at trade shows (especially valuable since you're 'small and nimble'), create testimonial videos, develop how-to content showing product usage, and make appearances at retail events. Even your day job matters - brands are looking for their 'official plumber' or 'official contractor.' Include these capabilities in your deck. Being available for Monday-Friday activations when other athletes can't be there creates real value.