How can amateur or up-and-coming athletes get noticed by major sponsors like Monster Energy?

Monster and similar brands are already watching promising talent - 'nine times out of ten we are already looking at you.' Make introductions at races, shows, and events. Come up and say hi, share your name. Be winning or showing clear trajectory toward winning. Understand that even if you can't get sponsored mid-season, submitting information allows them to follow your results and consider you for the next season. Focus on being the very best at what you do - put everything else aside. Set yourself apart on social media since there's so much noise. Don't expect to skip steps - Monster grew by associating with athletes who devoted themselves completely to their sport.