How can regional sponsorships transition to national partnerships?

According to Andre from Toyota, transitioning from regional to national sponsorship requires essentially starting the vetting process over from ground zero. The company will consult with their regional office about the existing relationship, but then must evaluate the partnership's potential on a national scale, including media reach, social media presence, and branding potential. Since going national means multiplying scope (Toyota has 12 regions), the evaluation is significantly more comprehensive. Sometimes the process works in reverse - national sponsors may recommend opportunities to regional offices for dealer groups or specific markets.