What immediately turns sponsors off when reviewing proposals?

Sponsors are turned off by generic proposals that clearly went to 25 other companies without customization. They dislike proposals that focus only on what the athlete wants rather than what they can offer the brand. Tony mentioned that everyone claims to be 'number one' or 'the next champion' in their proposals, which becomes meaningless. Constant hammering with proposals without building relationships first is also problematic. What catches attention instead: proposals showing specific ideas to help sell more product, content creation capabilities, storytelling potential, and evidence the athlete understands the brand's specific business needs. LinkedIn connection requests just to pitch sponsorships are also unwelcome.