What attitude or personality traits do brands look for in sponsored athletes?

Brands prioritize working with people who are likable, patient, and easy to work with. Cam's final advice was simply 'be likable' - because if brand representatives enjoy working with you, your audience probably will too. Red flags include: getting impatient or angry when you don't receive immediate responses, having an entitled attitude about receiving cash instead of product, and being difficult to communicate with. Brands put their reputation on the line when they sponsor someone, so they need to trust that the athlete will represent them well in all situations, not just when things are going smoothly.